With World Sight Day approaching this Thursday, we’re pulling out all the stops to increase awareness of those living with low vision and blindness. How are we planning to do this, you ask? By hosting the planet’s largest staring contest, of course!
To take part, simply post a video of yourself and a friend’s staring contest on Facebook or Instagram with the hashtag #WhoBlinkedFirst. For every video uploaded with this hashtag we’ll donate an additional pair of prescription eyeglasses, Vitamin A tablets, or UV protective sunglasses, based on the individual need.
So far, our Change the View project has helped over 340,000 people globally with sight restorative prescription frames, Vitamin A tablets to stop the early development of eye disease in children, and sunnies to block harmful UV rays.
Why Does This Matter?
The International Agency for the Prevention of Blindness (IAPB) has discovered that an unbelievable 80% of issues that cause visual impairment can be avoided though prevention. World Sight Day puts emphasis on the need to assist the 285 million people worldwide living with low vision and blindness. 39 million people are totally blind, with 90% living in low-income countries. An extra 246 million people are living with moderate or severe visual impairment.
Not only will your stare contest video instantly provide a donation of prescription glasses, sunglasses or Vitamin A tablets when you share it with the tag #WhoBlinkedFirst, but we’re also hoping this will get people talking about the subject and create awareness that will ultimately urge participants to find local charities where they can help out further.
So, what are you waiting for? Find a friend and start staring! And don’t forget to let us know #WhoBlinkedFirst!